| Forsee's Sprint Nextel Launches Music Service
Source
Chris Noon, 11.01.05, 11:18 AM ET
Polyphony? Gary D. Forsee's wireless bellwether Sprint Nextel will be hoping to take a bite out of Apple Computer with the launch of its downloadable music service Monday--the first company to deliver premier quality full track over-the-air downloads on a U.S. cellular network.
Subscribers can cherry-pick tunes from a selection of 250,000 ditties provided by EMI Music, Sony BMG Music Entertainment, Warner Music Group (nyse: WMG - news - people ) and Vivendi Universal's (nyse: V - news - people ) Universal Music Group, and download them for $2.50 a pop using Samsung Electronics or Sanyo Electric cell phones. One happy idiosyncrasy--users will receive two copies of each tune: one tweaked to play on their phone and a high-quality version that is beamed to their PC.
The first company to get tunes direct to your mobile? Didn't Apple (nasdaq: AAPL - news - people )and Motorola (nyse: MOT - news - people ) suss that with the recently launched iTunes ROKR phone? Not quite--users of that service must first download tracks to a PC before transferring them to the phone. Which may make you think twice about getting an iPod, or vice-versa.
"Sprint is first carrier in the U.S. to deliver what customers want most in a wireless music store--the instant gratification of downloading and owning their own personal collection of high-quality songs on a device that is always with them," said Len Lauer, Sprint Nextel's (nyse: S - news - people ) chief operating officer.
Sprint Power Vision phones come packaged with a removable memory card that is plugged into the phone to buy, download and play full songs from the Music Store. Using a 1GB removable memory card, customers have the ability to store up to 1000 songs--that's ten times the capacity of the ROKR--purchased from the Sprint Music Store. Each download will be over before the kettle's boiled--around 30 seconds per track.
There may be some quibbles over the service's pricing, almost two-a-half-times the 99 cents that iTunes charges for a download. Yet there's a belief among mobile carriers that consumers will pay a premium to buy music while they are out and about. Yup, that's their euphemism for "instant gratification".
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